Fettle.health

Fettle.health is revolutionising how people look after their sexual health. They have taken an often stigmatised clinical procedure & moved it safely & easily into people’s own hands and homes with a paid home testing sexual health service. They wanted a multi-channel brand awareness campaign to introduce Fettle’s service: an accessible, sex-positive healthcare solution.

Fresh with a new brand identity created by their in-house team, they approached Agency Ghost to support with a campaign to bring it to the market.

  • OOH Digital 6 Sheet

  • OOH Digital 6 Sheet

Once we got under the skin of the project, we introduced just two Ghost talents; A Planner, to support their idea with a strategic framework and a Creative Director to build on their great idea and work with the talent of Fettle’s in-house team (SH:24).

Through a collaborative process, we pinpointed Fettle’s brand positioning, sharpened their target audience, honed USPs and mapped out a messaging matrix.

  • New List Item

“ Working with Agency Ghost is a pleasure, they really understand our brand and made the creative process very smooth. We now consider them as an important extension of our team. ”

— Francesco Zanin, Head of Marketing at SH:24

  • Mobile Banner

  • Mobile Banner

We built on the themes of Fettle’s rebrand and design, creating a clear and ownable positioning, and very distinct from their more clinical and pharmaceutical competitors. They needed a strong campaign to achieve standout and brand recall, with creative to ease the awkwardness traditionally associated with Sexual health, presenting Fettle as an approachable authority that fits around their customers’ lifestyle.

Together, we worked on the concepts and crafted the Art Direction, with Ghost’s Creative Director checking in on Fettle’s in-house team during production.

  • MPU

The campaign ran in Manchester and Glasgow and resulted in a 30% increase in organic traffic and a 115% increase in ad clicks in the target areas. Meaning more people than ever are choosing sexual health, that fits around them.

Brand Strategy: Gemma Walker AD: Linnéa Haviland (SH:24/Fettle) and Jon Sant (Agency Ghost) Illustration: Eva Darabos/Linnéa HavilandAnimation: Eva Darabos